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Written by Blogmaster
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Monday, 22 March 2010 00:00 |
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Executive Immersion
Been a while since the blog has been updated ... been busy building the company out.
Had an interesting application from a client the other day that deserves a brief mention though and that is the idea of doing a QuantiView study as a way to get executives "immersed" into the consumer reality.
It is tough to get an hour of an executive's time, let alone have them attend a focus group or in-home interview, so why not show them a condensed summary of a QuantiView summary!
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Written by Blogmaster
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Thursday, 10 December 2009 00:00 |
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Retail Effectiveness
Retailing stategy, display hardware, copy development, etc. is a multi billion dollar industry answering the common question of "what is the best way to present our products & services at retail to make them sell?"
Effectiveness is often measured very coarsely by simply understanding how much was sold. This obviously is a very important measurement, the most important measurement actually, but wouldn't it be great to understand more detail?
- What captured attention?
- What created action?
- Who was drawn in?
- What types of interaction occurred at retail before purchase vs. non purchase?
Quantiview finally gives a true vision of retail effectiveness. |
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Written by Blogmaster
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Tuesday, 17 November 2009 00:00 |
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Gladware as a Salad Machine
Your omnipresent blogmaster uses his Gladware as a cutting board and salad shaker.
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Written by Blogmaster
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Monday, 16 November 2009 20:49 |
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One camera, or two?
Most QuantiView studies can be executed with excellence using a single camera. However, as we continue to work with clients we are envisioning applications where a second camera could add another layer of detail.
Some recent examples...
| Application |
First Camera |
Second Camera |
PC and non-PC homework habits among teens
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Zoom of computer screen with special lens to account for monitor brightness
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Overhead view of entire work area |
| In-classroom teaching effectiveness |
View of teacher and whiteboard/front of class |
View of students to measure %Viewing vs. % Snoozing |
| Food consumption |
Zoom of refrigerator/freezer to show food in and food out |
Wider view of kitchen |
In addition to the examples above, imagine any situation where the utmost in procedural, usability detail is needed. QuantiView can provide 360° wrap-around high-definition views of just about anything one can imagine. |
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