Executive Immersion

Been a while since the blog has been updated ... been busy building the company out.

Had an interesting application from a client the other day that deserves a brief mention though and that is the idea of doing a QuantiView study as a way to get executives "immersed" into the consumer reality.  

It is tough to get an hour of an executive's time, let alone have them attend a focus group or in-home interview, so why not show them a condensed summary of a QuantiView summary!