► Motion-sensing, high-resolution video cameras

► Standard market research recruiting techniques  

► Privacy assurances  

► Incentive given  

► Consumers often forget the camera is there

► Camera pre-configured so installation in minutes

► No damage to homes

► Can be installed anywhere

► “Fish-eye” wide angle lens
► Record footage for weeks or months without maintenance

► Cutting-edge video analytic software
► Automated event recognition and marking combined with human interpretation of behavior
► Work with client to create the best measures
► Standard SPSS datafile

► Deliver SPSS data tables in both raw data and presentation formats
► Analyze the data to reveal behavioral insights and quantify key learnings
► Can create video clips of  interesting behavior
► Footage can be re-mined for new learnings