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Most research is fundamentally conversation-based. In a survey, a focus group,
social media, a diary-study, etc., consumers usually
tell us what they do.
With QuantiView, we no longer rely on consumers' memory, open-ness, and awareness of their behavior. We
see what they
do.
We can (and do) still have conversations about their behavior, but we have visual and numerical data in hand to make sure the conversation is accurate.
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